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Web designBusiness, booking and corporate websites. Designed for your brand, fast on every device.E-commerceOnline stores on Shopify-type platforms or with a custom admin panel, payments and shipping included.Website maintenanceBackups, updates, monitoring and content changes every month.SEO and GEOVisibility in Google and in AI answers such as ChatGPT, Gemini and Perplexity.
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Articles on websites, SEO and e-commerce

Plain-language articles to help you plan a website and get found in search.

Web design

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How to choose a web design agency: a checklist for comparing quotes

What to prepare before the first call, how to review a portfolio, and a checklist for comparing quotes by the same standard.

Paper and a fountain pen on a dark desk

How much does a website cost? What drives website pricing

Why can two quotes for the same kind of site be so different? The factors that set the price and the questions to ask when you compare quotes.

Notebook, pen, blank paper and a phone on a dark desk

Before you hire a web designer: what should you prepare?

Goals, copy, images, domain and maintenance: what to settle before you ask for quotes.

E-commerce

Home page of an online store selling metal decor products on a laptop screen

E-commerce website cost in 2026: first-year expenses, line by line

Setup fee, platform or server, payment fees, shipping, legal requirements and maintenance. The costs to plan for in an online store's first year.

E-commerce admin panel on a laptop screen

Shopify vs custom ecommerce: ready-made platform or your own admin panel?

The differences between a ready-made platform such as Shopify and an admin panel built for your store, and when each one fits.

Website maintenance

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Why website maintenance matters

A site without backups, updates and renewal tracking can quietly go offline one day.

SEO/GEO

Monthly report on a laptop screen with impressions, clicks and average position panels

SEO pricing in 2026: what do monthly SEO packages include?

What drives the monthly cost of SEO, what a package should include, and the questions to ask when you compare quotes.

Sample clinic ranking first in a Google search, with an organic traffic chart

SEO agency or freelance SEO specialist: which one fits your business?

The differences between a freelance specialist and an agency, when each one fits, and the questions to ask in both models.

Illustration of the GEO concept: light flowing to the sites cited in AI answers

What is generative engine optimization (GEO), and how is it different from SEO?

AI assistants choose sources when they answer. GEO is the work of making your site one of those sources.

Google Ads management

Two steaming cups of coffee on a dark wooden table

How to choose a Google Ads agency: a 12-question checklist

Twelve questions to ask before you hand your ad account to an agency or a freelancer, and the warning signs to look for in the answers.

Meta ads management

Smartphone with a red-lit screen on a dark wooden table

Instagram ads: boost a post, use Ads Manager or hire an agency?

When boosting a post is enough, what Meta Ads Manager adds, and when it makes sense to hand ad management to someone else.