Meta ads management for Instagram and Facebook

Our Meta ads management covers Instagram and Facebook campaigns end to end: audience and campaign structure, ad copy and image selection, Meta Pixel tracking that runs only with cookie consent, and regular reporting. It is a quote-based service outside our packages: scope and price are set after we talk through your needs. Your ad budget is paid to Meta directly from your own ad account and is separate from the management fee.

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What is Meta ads management?

Meta ads management means setting up the audience, campaign structure, ad copy and tracking for Instagram and Facebook ads in Meta Ads Manager, and monitoring them on an ongoing basis. Instagram ads management runs from the same account: an ad can run on both platforms together or on just one.

For most businesses, Instagram advertising starts with the Boost button. It is quick, but its options for campaign objective, targeting and tracking are limited. When the campaign is built in Ads Manager around a specific objective, you can see which audience and which ad actually bring results.

For businesses looking for a Meta or Facebook ads agency, the working model is simple: you deal directly with the person who sets up and runs the campaign. Ads management is quote-based and outside our packages; scope and price are agreed after a call.

Who is it for?

You tried Boost and it did not work: A post was boosted and got likes, but no messages or sales. The campaign needs to be set up in Ads Manager around a specific objective.
You want sales or inquiries on your site: You want to measure what visitors from Instagram and Facebook do on your site. For that, the Meta Pixel is set up subject to cookie consent.
You want messages for a local service: For businesses such as hair salons, clinics or repair services, the ad can send people straight to WhatsApp or Instagram messages.

The Boost button vs Meta Ads Manager

Both are Meta ads, and the budget is paid the same way. The difference lies in how detailed the campaign setup can be and how results are measured.

Campaign objective: Boost buttonLimited options such as profile visits, messages or website visits; Ads ManagerAwareness, traffic, engagement, leads and sales objectives
Targeting: Boost buttonBasic targeting by location, age and interests; Ads ManagerDetailed targeting, website visitors and lookalike audiences
Placement: Boost buttonThe post itself becomes the ad; Ads ManagerFeed, Stories and Reels placements can be chosen separately
Testing: Boost buttonOne post, one audience; Ads ManagerMultiple ads and audiences can be compared
Tracking: Boost buttonPost engagement; Ads ManagerForms and purchases on your site through the Meta Pixel

What our Meta ads management covers

The scope runs from setting up the campaign to regular results reports, and is made up of the work below.

Audience and campaign structure: The campaign objective is defined, and the audience is built by location, age, interests and website visitors. Campaigns, ad sets and ads are organized so that results can be compared.
Ad copy and image selection: Ad copy is written, and the images used in the ads are selected and adapted to each placement. We track which copy and images perform better.
Meta Pixel and conversion tracking: The Meta Pixel is installed on the site subject to cookie consent. Events such as form submissions, WhatsApp clicks or purchases are defined as conversions and tested.
Regular results reports: Metrics such as reach, clicks, messages and conversions are reported regularly. Each report also covers the changes made and the next steps.
Ad account review: If you have advertised before, we review the account as a consulting service and produce a prioritized roadmap.

The ad funnel: awareness, engagement, conversion

Not every ad has the same job. One campaign introduces the business, another brings interested people into a conversation, and another collects sales or inquiries. Select a stage to see its goal, where the ad sends people and which metrics the report looks at.

Campaign objective: An awareness or reach campaign
Where the ad sends people: A post, a Reel or the profile
Metrics checked in the report: Reach, frequency, cost per thousand impressions
What needs to be in place: A profile with regular posts and images that introduce the brand

Where should the ad send people: profile, messages or website?

Where the ad leads depends on how the business sells. If the wrong destination is chosen, the ad may bring clicks but no inquiries.

Profile: Suits businesses that want to build awareness and a relationship with followers. The profile needs regular posts and up-to-date contact details.
WhatsApp or Instagram message: Suits services where the price or the appointment is agreed in conversation. Messages need to be answered quickly.
Website: Suits businesses that collect inquiries through a form or sell online. The site needs to load quickly on a phone and have the Meta Pixel installed.

If a website is needed, the site your ads lead to can be built by the same person. For businesses that sell online, the E-commerce Premium package, with Meta Pixel setup included, is a good fit.

Meta Pixel, cookie consent and the limits of tracking

The Meta Pixel reports what site visitors do to Meta and uses a marketing cookie. On the sites we build, the pixel does not load until the visitor consents to marketing cookies in the cookie banner.

If the visitor consents

The Meta Pixel loads after consent to marketing cookies is given
The visitor's form, call or purchase is recorded as a conversion
The record is added to the campaign results in the ad platform

If the visitor does not consent

The Meta Pixel does not load and no marketing cookie is set
Even if the visitor sends an inquiry, no conversion shows in the ad report
These inquiries are counted from form and WhatsApp records and shown separately in the report

As a result, the number of conversions in Ads Manager can look lower than the real number of inquiries and sales. When the report is prepared, ad data is compared with form, order and WhatsApp records on the site. The pixel's automatic advanced matching, which sends a visitor's email or phone number to Meta, stays off unless the site's legal texts cover it.

Privacy (KVKK and GDPR-style) notices and cookie consent are set up in every package. The texts must be reviewed by a lawyer before the site goes live. This section describes how we set things up and is not legal advice.

What is in the results report?

Campaign results are reported regularly. The report goes beyond likes and shows what the budget spent has brought in. Commonly used metrics:

Metric	What it shows	Source
Reach and impressions	How many people saw the ad and the total number of impressions	Meta Ads Manager
Link clicks	How many people went from the ad to the site or to messages	Meta Ads Manager
Conversations started	WhatsApp or Instagram chats opened from the ad	Meta Ads Manager
Conversions	Forms and purchases from visitors who gave consent	Meta Pixel
Cost per conversion	The average budget spent for one inquiry or sale	Meta Ads Manager
Form and order records	The real result, including inquiries that could not be measured	Site and business records
Changes made	Audiences, copy, images and budgets changed during the period	Work log

Report frequency and metrics are agreed together in the quote.

How much do Instagram ads cost?

There are two separate payments with Instagram ads. The ad budget is paid to Meta directly from your own ad account; the management fee pays for the service that sets up and runs the campaign. The two never appear on the same invoice.

Item	Paid to whom, and how	Details
Ad budget	To Meta, from your own Meta ad account	The amount paid to the platform for clicks or impressions. It is not included in the service fee, and you see the spend in your own account.
Management fee	As a service fee	Charged for setting up, monitoring, adjusting and reporting on the campaign. Quoted once the scope has been discussed.
Tracking setup	Depends on scope	Already included in the Business website Premium and E-commerce Premium packages. For other sites, the scope is agreed on the call.

Prices exclude VAT. We work with businesses only, for commercial or professional purposes. Companies, sole proprietors and self-employed professionals are covered.

Get a quote for pricing

Ads management is quote-based and sits outside our packages. Scope and price are set after we talk through your needs.

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Questions to ask when choosing a Meta ads agency

Before working with a Facebook or Instagram ads agency or specialist, ask the questions below. How this service answers each one is written next to it.

Who answers when you get in touch?: You reach the person who sets up and runs the campaign directly. Your request does not go into a support queue.
Where does the ad send people?: Whether the ad goes to the profile, to messages or to the site is decided by your business goal; if a site is needed, the same person can build it.
Is the pixel in line with the legal texts?: The Meta Pixel is set up subject to cookie consent, and we make sure the cookie policy and privacy notice describe the pixel.
What does the report show?: The report goes beyond likes: it shows messages, conversions, real records and the changes made.

What this service does not do

No guarantee of clicks, inquiries or sales
The ad budget is not included in the service fee
No tracking tag runs without the visitor's consent
No ad copy that breaks platform policies

To plan alongside search ads, see Google Ads management; for organic visibility in search, see our SEO/GEO services.

How we work

Discovery call
We talk about your business, your target audience, where the ad should send people and any previous campaigns.
Quote
The work to be done and the metrics to be reported are sent in writing. The management fee is shown separately from the ad budget.
Access and setup
Access to the ad account and the site is set up, the Meta Pixel is installed and tested, and the campaign is prepared.
Management and reporting
The ads go live, audience and ad results are monitored, and regular reports are prepared.

Meta ads management: frequently asked questions

How much does Instagram and Facebook ads management cost?

Ads management is outside our packages. Scope and price are set after we discuss your needs and are sent to you as a quote. Prices exclude VAT.

Is the ad budget included in the fee?

No. The ad budget is paid to Meta directly from your own ad account and is separate from the management fee. You see the amount spent in your ad account.

Isn't Instagram's Boost button enough?

The Boost button turns a single post into an ad quickly, but its options for campaign objective, targeting, testing and tracking are limited. In Ads Manager, the campaign is built around its objective, and inquiries on your site can be measured with the Meta Pixel.

Who prepares the ad images?

The service covers writing the ad copy and selecting the images to be used in the ads. Producing new photos or videos is not part of the defined scope; if you need it, we can discuss it separately.

Do you guarantee followers or sales?

No. We commit to the work to be done and the metrics to be reported. There is no guarantee on the number of followers, messages, inquiries or sales.

Can I run Instagram ads without a website?

Yes. Campaigns aimed at profile visits or WhatsApp messages can run without a website. For campaigns that send people to a site, the site needs to load quickly and have the Meta Pixel installed.

Why doesn't the Meta Pixel work without cookie consent?

The Meta Pixel uses a marketing cookie and sends visit data to Meta. Under KVKK (Türkiye's personal data protection law), the pixel loads only after the visitor consents to marketing cookies. Inquiries from visitors who do not consent do not show up in the report, so results are assessed together with form and WhatsApp records.

Do you also manage the posts on my social media account?

This service is about setting up and running ad campaigns. Regular posting and a content calendar are not part of the defined scope; if you need them, we can discuss it separately.

Often considered with this service

Get a quote for Meta ads management

Tell us about your ad account or the campaign you want to run; scope and price are sent to you after a short call.

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