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Why website maintenance matters

A site without backups, updates and renewal tracking can quietly go offline one day.

Cables plugged into a network switch with a red status light

Published , last updated , by Berkay Abay, founder

What happens without website maintenance?

When the domain or the SSL certificate expires, the site stops opening or shows visitors a security warning. Without a backup, restoring content after an error becomes difficult.

When software is not updated, security holes pile up. If the form stops working, you often notice only after you have lost customers.

What these problems have in common is that they are silent. While the site looks fine, the contact form can stop sending emails, a plugin update can break the checkout page, or errors building up in Search Console can push pages out of the index. Without regular checks, the problem is noticed when a customer reports it or when inquiries drop.

What does website maintenance include?

Renewal tracking, backups, uptime monitoring, security updates and technical fixes are the basics of maintenance. Changes to text, images and prices can be covered as well.

As the scope grows, form checks, broken link scans, speed measurement and regular reports are added. For e-commerce sites, monitoring the checkout flow is especially important.

Our own maintenance packages come in three tiers. The difference between them is not the number of requests but the service level: how often tasks are done and which checks are added. The table below shows the scope tier by tier.

What each maintenance tier covers
TaskBasicStandardAdvanced
Hosting, SSL and domain renewal trackingIncludedIncludedIncluded
Backups (suited to the site type)IncludedIncludedIncluded
Uptime monitoringIncludedIncludedIncluded
Monthly reportNot includedShort reportReport with speed and performance recommendations
Payment flow monitoring for online storesNot includedNot includedIncluded
Speed optimizationNot includedOccasionalPeriodic
Software and security updatesRegularRegularFrequent
Security scanRegularRegularFrequent
Form and contact checksRegularRegularFrequent
Broken link checksNot includedRegularRegular
Mobile layout checksNot includedRegularRegular
Speed measurementNot includedRegularRegular
Search Console error trackingNot includedRegularRegular
Image optimizationNot includedNot includedRegular
Backup restore testNot includedOccasionalPeriodic
Review callNot includedNot includedPeriodic

Frequency rises from occasional to periodic, regular and frequent.

Is taking backups enough?

You should also test regularly that a backup can be restored. A backup that cannot be restored is useless when something goes wrong.

Where the backup is kept matters too. A backup stored on the same server as the site can be affected along with the site by a server problem. How many days back the backups go and whether they include the database are worth asking, especially for sites that take orders.

What is included in maintenance, and what is not?

Maintenance keeps an existing site working and up to date. In our own packages, maintenance includes the following: changes to existing text, images, prices and contact details; adding, removing or reordering sections on existing pages; editing existing products; campaign and banner updates; technical bug fixes; security and software updates; and backups.

Requests that create new work are outside maintenance and are priced in advance: new page design; reworking the current design; new features or integrations; adding a new language; bulk product uploads; SEO/GEO work; and issues caused by the client's own changes. Having this split in writing from the start avoids uncertainty later about which requests the monthly fee covers.

What does website maintenance cost?

The type of site has the biggest effect on the maintenance fee. A business website with a few pages has few components to update and few flows to monitor. On a store built on a ready-made platform, theme and app compatibility are monitored; on an e-commerce site with a custom panel, the server, the database and the checkout flow are monitored too. Our prices are set in Turkish lira; the US dollar amounts in this article are converted at today's Central Bank of the Republic of Türkiye (CBRT) rate.

Monthly maintenance fees
Type of siteBasicStandardAdvanced
Business website$60 + VAT$90 + VAT$130 + VAT
E-commerce on a ready-made platform$70 + VAT$100 + VAT$150 + VAT
E-commerce with a custom admin panel$80 + VAT$110 + VAT$200 + VAT

Amounts are monthly as of November 2026 and exclude VAT. Maintenance has no minimum term; it is paid upfront at the start of each month.

Prices are set in Turkish lira and exclude VAT. USD amounts use the Central Bank of the Republic of Türkiye rate of November 10, 2026 (1 USD = ₺50.11).

Whose account should hosting and the domain be in?

Hosting, server and domain always stay in the client's own account. We are given admin access, the client pays the provider, and renewal tracking and reminders are part of the service. .com.tr domains require identity or company verification. Even if the company providing maintenance changes, the site and the domain stay with the business; only the access is given to the new company.

What to look for when you choose a maintenance plan

What matters is not how many changes you get but what maintenance covers. Look at backups, updates, monitoring and reporting. The scope of each tier is on our website maintenance services page.

Also ask who you contact when something goes wrong, and how. Whether work such as a new page or a new feature is included in maintenance should be clear in advance.

If your site brings in inquiries or orders, choosing a tier that monitors forms and the checkout flow helps catch silent failures early. For a site with a few pages whose content rarely changes, the Basic tier, which covers renewal tracking, backups and updates, is often enough.

Frequently asked questions

Is website maintenance required?

It is not a legal requirement. But if domain and SSL renewals, software updates, backups and form checks are not monitored regularly, the site may stop opening one day or inquiries may quietly get lost.

Why does the maintenance fee vary from site to site?

The number of components to monitor depends on the type of site. A business website has few; an e-commerce site with a custom panel has many, including the server, the database and the checkout flow. The tier sets how often the work is done.

Does maintenance include adding new pages?

No. Changes to text, images and sections on existing pages are included; designing a new page, new features and new languages are priced separately.

Is there a minimum term for maintenance?

Not in our maintenance packages. The fee is paid upfront at the start of each month, and the service can be ended whenever you want.

Related pages: Website maintenance services and website packages and pricing.

Website maintenance packagesFrom $60/month + VAT