The free website audit reviews your site as it is today in five areas. It works as a free SEO audit of the basics and a check of what visitors experience. Below you can see what we look at in each area and a common type of finding.
Speed and technical health
We measure your home page and a few of your most important pages with Google PageSpeed, on mobile and on desktop. We look at when the largest element appears, whether the layout shifts while the page loads and how quickly the page responds to a tap. HTTPS, redirects and pages that fail to load are checked here too.
Example finding: the large image at the top of the page is not compressed, so phones download a much bigger file than they need.
Mobile usability
On a phone-sized screen we check whether text can be read without zooming, whether buttons are easy to tap, whether the page scrolls sideways and whether the menu works with one hand. We also try your contact form and phone link from a phone.
Example finding: the phone number is plain text, so tapping it does not start a call.
Google visibility
We check whether your page titles and the descriptions shown in search results describe your business accurately, whether your important pages are in Google's index and whether your sitemap works. We also look for structured data (schema), which states your business details clearly for search engines.
Example finding: many pages share the same title, made up of the business name alone.
AI search
AI assistants crawl websites when they put together an answer, and they can cite information that is written clearly. Here we check whether your robots.txt file blocks these crawlers, whether your content can be read without JavaScript and whether the basics (services, prices, contact details) are written in plain sentences. Our guide to generative engine optimization explains this in more detail.
Example finding: the list of services appears only inside an image, not as text on the page.
Trust and enquiries
We check whether a visitor can tell from the first screen what you do, who you serve and how to reach you. This area also covers how easy it is to find your contact and legal details, whether your enquiry form actually works and whether visitors are told what happens after they send it.
Example finding: no confirmation appears after the form is sent, so visitors cannot tell whether their request went through.