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What is generative engine optimization (GEO), and how is it different from SEO?

AI assistants choose sources when they answer. GEO is the work of making your site one of those sources.

Illustration of the GEO concept: light flowing to the sites cited in AI answers

Published , last updated , by Berkay Abay, founder

What does GEO mean?

GEO stands for generative engine optimization. It is the work done so that your site is cited as a source in answers from AI assistants such as ChatGPT, Gemini and Perplexity.

People no longer only type keywords into a search box; they ask the question on their mind as a full sentence. The assistant draws on sources it trusts when it builds the answer.

How is GEO different from SEO?

SEO aims to get your page into the top positions of search results. GEO aims to get your name mentioned inside the answer when someone asks a question.

One is not a replacement for the other. A technically sound, clearly written and trustworthy site helps with both. What monthly SEO packages cover is explained in our article on SEO pricing.

What is done on your site?

Pages that answer questions directly, FAQ sections, structured data and business information that is consistent everywhere are the basic steps.

You should also check that AI crawlers can access the site. Important content should not live only inside images; it should also be on the page as text.

How are GEO results tracked?

A set of chosen questions is put to the assistants on a regular basis, and whether the site is cited as a source is recorded. Visits that come from AI assistants are also tracked in analytics tools.

Nobody can guarantee results. Answers can vary by person and over time. The right approach is to report the work done and the metrics regularly. Where GEO fits in our monthly packages is explained on our SEO and GEO services page.

Related pages: SEO and GEO services and website packages and pricing.

SEO/GEO packagesFrom $300/month + VAT