Published , last updated , by Berkay Abay, founder
What to look for in a web design agency
Start by writing down what you need, then compare quotes for the same scope. A live portfolio, a written scope, who holds the domain and hosting accounts, and support after launch are the main criteria. Price only becomes a meaningful comparison once these are equal.
A website is not a job that is done once and left alone. It is a tool you will use, update and expect people to find in search for years. So choose based on the site's life after launch, not only on the first delivery date and the price.
What to prepare before the first call
Write the purpose of the site in one sentence: to inform, to collect quote requests, to take bookings or to sell. Then make a short list of the pages it needs. About, services, references and contact are the core pages for most businesses.
Note whether your text and images are ready, two or three sites you like, your budget range and your target launch date. This helps the agency prepare an accurate quote and keeps the call short. A more detailed preparation list is in our article on what to prepare before you hire a web designer.
If you already have a site, write down what you are unhappy with. Problems such as slow loading, difficult updates or a poor mobile layout set the priorities for the new site. The list also helps you judge how well each agency understood your needs.
Decide early who will make the final call. If design approval has to go through more than one person, saying so at the quote stage helps plan the revision rounds and the delivery time more accurately.
How to review a web design portfolio
Open portfolio sites at their live address, not from screenshots. Check how they look on a phone, how fast they load and whether the forms work. Projects that look very similar may mean the same ready-made theme is used every time.
Ask whether there is a project close to your industry or your needs. If you need a feature such as booking, multiple languages or a product catalog, seeing an example where it was already built gives you a better idea of delivery time and results.
If possible, ask one of the businesses in the portfolio about their experience. How the process went, whether the deadline was met and whether they got support after launch are things a portfolio does not show.
You can also look at how portfolio sites appear in search results. Carefully written page titles and descriptions show that a site was built to be found, not only to look good.
Beyond the design, check whether the sites are still live and up to date. Sites built years ago and then left alone tell you something about the agency's approach to support after launch.
Quote comparison checklist
Are the number of pages and the design level written down? Is a ready-made theme used, or a layout designed for your brand? How many revision rounds do you get, and how many days until delivery?
Who prepares the text and images? Are basic SEO settings, the sitemap and the Search Console setup in scope? How many languages will the site have? Are core features such as a contact form, a WhatsApp link and cookie consent included?
Whose account are the domain and hosting opened in, and who pays the yearly renewals? Is training provided after launch, and is maintenance priced separately? When you put the written answers side by side, you can see whether the quotes really cover the same work.
Check whether the delivery time is realistic. Ask whether it depends on when you deliver the text and images. If you agree in advance how the delivery date changes when content is late, both sides work to the same schedule.
Ready-made theme or custom design?
Sites built from ready-made section layouts go live faster and on a smaller budget. For a business with a few pages and simple content, that is often enough.
A design made for your brand suits businesses that want to stand apart from competitors, add a special feature or have more control over speed and accessibility. Whichever you choose, the site should work well on mobile and load quickly.
With ready-made themes, watch out for themes that load many features you do not use, which can slow the site down. With custom design, it should be clear at which point the design is approved and how changes after development has started will be priced.
Who will use the admin panel also affects the decision. If you will update content often, a simple panel and some training matter. If you leave updates entirely to a maintenance service, the panel's complexity matters less.
What the contract should say
The scope, the delivery schedule, the payment plan, the revision rounds and what happens in case of delay should all be in the contract. It should also state clearly that the rights to use the design and the code pass to you once payment is made.
Privacy notices, the cookie policy and data protection obligations are part of the contract. For a business in Türkiye that means KVKK, the country's personal data protection law; in the EU it means the GDPR. Have template texts reviewed by a lawyer.
The period for fixing bugs after launch should be in the contract too. If it says how long errors caused by the agency's own work will be fixed free of charge after delivery, maintenance work and warranty work do not get mixed up.
The contract should also say that admin access, the source code and the design files will be handed over to you at the end of the project. Without them, taking the site over becomes difficult if you later want to work with another company.
Web design prices as of November 2026
In our own packages, business websites cost $360 to $1,098, excl. VAT. The difference comes from the number of pages, the design level and the features added. Projects beyond the package scope are prepared with a custom quote starting at $1,298, excl. VAT. Our prices are set in Turkish lira; the US dollar amounts in this article are converted at today's Central Bank of the Republic of Türkiye (CBRT) rate.
Our packages state the number of pages, the revision rounds and the delivery time in writing, so you can compare them with other quotes by the same standard.
When you compare prices, include the yearly costs. The domain, hosting and any paid plugins renew every year. A quote with a low setup fee but high mandatory yearly payments can end up costing more within a few years.
Prices are set in Turkish lira and exclude VAT. USD amounts use the Central Bank of the Republic of Türkiye rate of November 10, 2026 (1 USD = ₺50.11).
How our process works
We discuss what you need, choose the right package together and write the scope into the contract. You work directly with the founder throughout the project. The site goes live in your own accounts.
Service details, sample work and the process steps are on our web design services page.
If you want the site looked after regularly after launch, monthly maintenance is available separately. It covers backups, updates, renewal tracking and small content changes. We can also run SEO and GEO work for search visibility. Choosing between an SEO agency and a freelance specialist is covered in a separate article.
Related pages: Web design services and website packages and pricing.




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