Published , last updated , by Berkay Abay, founder
What to look at when you choose an ecommerce platform
When you compare ecommerce platforms and packages, looking only at the yearly fee is misleading. Ask the same questions of every option, in order: how the fee is charged and whether VAT is included, whether the platform takes a commission or transaction fee on sales, whether hosting and the domain are part of the package, how much freedom you have with themes and design, which package marketplace integration starts in, and whether there is a limit on the number of products.
In this article we put five platforms that are often compared in Türkiye side by side against these criteria, using only what their own official pricing pages say. Ticimax, IdeaSoft and ikas are Turkish ecommerce platforms; Shopify and WooCommerce are international. Where a piece of information is not on the official page, we did not guess; we noted it in the cell. We do not rank the platforms. They are listed in alphabetical order, and for each one we say in which situation it fits.
We also added our own custom admin panel packages to the table, measured by the same criteria. Our Starter package, on the other hand, is built on one of these platforms. The full scope of the packages is on our ecommerce website development page.
Comparison criteria
The table below sums up which question to ask when you read a pricing page and why it matters. If a quote or pricing page does not answer one of these questions, ask the provider in writing before you buy.
| Criterion | Question to ask | Why it matters |
|---|---|---|
| Fee structure | Is the fee monthly or yearly, is VAT included, and what happens when the promotion ends? | The promotional price and the renewal price can differ |
| Sales commission | Does the platform take a commission or transaction fee on sales? | As sales grow, so does the cost |
| Payment provider | Which virtual POS (online card terminal) and payment providers can be connected? | The card processing fee is separate from the platform fee |
| Hosting and domain | Are the server, SSL and domain included in the package? | If not, they need their own budget |
| Theme and design | Are ready-made themes included, and does custom design cost extra? | A brand-specific look changes the budget |
| Marketplace integration | In which package, and how many marketplaces? | Selling on several channels requires stock syncing |
| Product limit | Does the package limit the number of products? | As the catalog grows, a package upgrade may be needed |
Five platforms by their official pages: fees and commission
The table below shows the package fees and the wording on sales fees that each platform's own pricing page displayed as of November 2026. Ticimax, IdeaSoft and ikas were showing November discounts and bonus-year offers for multi-year purchases, so these amounts depend on the promotion terms; ask the provider for the renewal price before you buy.
As of November 2026, Shopify's Turkish pricing page shows amounts in US dollars. The IdeaSoft page states that its prices include VAT; the Ticimax and ikas pages do not say whether VAT is included. For card payments, the payment provider's fee is outside this table; check the provider's current rates. Third-party prices are given in the currency each page uses (₺ is the Turkish lira). Our prices are set in Turkish lira; the US dollar amounts in this article are converted at today's Central Bank of the Republic of Türkiye (CBRT) rate.
| Platform | Package fee | Platform commission or transaction fee on sales |
|---|---|---|
| IdeaSoft | Starter ₺49,900, Booster ₺89,900, Master ₺109,900, Master+ ₺129,900; VAT included, 12 installments | States that no commission or similar fee is taken on sales made through your site |
| ikas | Start free; Lift ₺55,927, Scale ₺83,983, Scale Plus ₺139,423 (yearly, promotional); Premium from ₺40,000 a month. The FAQ section of the same page shows different yearly amounts | Platform sales commission: not published on the official page. Rates for the built-in virtual POS are shown separately by package and payout term |
| Shopify | Billed yearly: Basic $24, Grow $65, Advanced $359 a month; billed monthly: $27, $72, $399 a month; Plus from $2,300 a month | Transaction fee that may apply when a third-party payment provider is used instead of Shopify Payments: Basic 2%, Grow 1%, Advanced 0.6%, Plus 0.2% |
| Ticimax | Advantage ₺46,000, Premier ₺89,000, Advance ₺99,000, Advance Plus ₺119,900 (yearly, promotional) | States that no commission or fee is taken on sales, and that what you pay is the package price and the yearly renewal fee |
| WooCommerce | The plugin itself is free; hosting for most stores is given as $25 to $350 a month, and extensions as $29 to $299 per extension per year | 0% revenue share; the transaction fee of the chosen payment solution applies |
| Custom admin panel (our packages) | Standard $1,196, Premium $1,595, excl. VAT, one-time setup; custom quote from $1,894, excl. VAT | No platform commission; the payment provider's fees and monthly charges are paid by the business |
Platform information was taken from each platform's own official pricing page as of November 2026 (accessed November 9, 2026). Shopify amounts are the values shown when the page is opened from Türkiye. Our package amounts are as of November 2026, for businesses, and exclude VAT.
Prices are set in Turkish lira and exclude VAT. USD amounts use the Central Bank of the Republic of Türkiye rate of November 12, 2026 (1 USD = ₺50.17).
Hosting, themes, marketplaces and product limits
The second table gathers the criteria other than fees from the same sources. On many platforms, marketplace integration starts in the higher packages, so when you compare two platforms, put packages with the same integration scope side by side. Trendyol, Hepsiburada and N11 are large Turkish online marketplaces.
| Platform | Hosting and domain | Theme | Marketplace integration | Product limit |
|---|---|---|---|---|
| IdeaSoft | Domain, hosting and SSL included in the package fee | More than 70 themes in Starter, Flex Lite in Booster, Flex Pro and the advanced theme editor in Master and Master+ | Optional in Starter; Trendyol and Hepsiburada in Booster; Trendyol, Hepsiburada, N11, Amazon and TEMU in Master; unlimited in Master+ | Starter 500 products, other packages unlimited |
| ikas | Server and SSL included, domain not included | Theme fees included in the package; a custom theme requires moving to the Premium plan | None in Start; Trendyol, Hepsiburada, N11, Amazon and Etsy in Scale; 19 domestic and 7 international in Scale Plus | Start 100, Lift 500, Scale and above unlimited |
| Shopify | Hosting and SSL included in all plans, no bandwidth fees | Themes and templates available in all plans | Importing orders from marketplaces in all plans; 1% above 50 synced orders a month, up to $99 a month | Unlimited products |
| Ticimax | Hosting and SSL included, domain not included; cannot be hosted on your own server | More than 140 ready-made themes; extra design options in higher packages | Optional in Advantage and Premier, 3 marketplaces in Advance, unlimited plus 3 international marketplaces in Advance Plus | Unlimited products in all packages |
| WooCommerce | You choose the hosting provider, paid separately | Not published on the official page | Not published on the official page | Not published on the official page |
| Custom admin panel (our packages) | Server and domain in the business's own account, paid separately | Standard: custom design for your brand; Premium: custom design with animation and interaction | Out of scope, by custom quote | Loaded at setup: Standard up to 200, Premium up to 500 |
Platform information was taken from each platform's own official pricing page as of November 2026 (accessed November 9, 2026).
Write your own list of needs before you compare
The tables only make sense when you read them alongside your own needs. Before you start comparing, write down how many products you will sell at launch and how large you expect the catalog to be within a year. If you start with a package that has a product limit and will pass it soon, include the price of the higher package from the start.
Next, define your sales channels. Will you sell only on your own site, or do you also have stores on marketplaces? If you want marketplace orders and stock managed from one panel, the package in which integration starts becomes the most decisive row in the comparison.
Finally, write down the payment and operations side: the bank or payment provider you want to work with, the shipping company, your e-invoicing setup and how many people will use the panel. Once this list is ready, ruling out the packages on the pricing pages that do not fit takes a few minutes, and you can ask every sales team the same questions.
Which platform fits which situation?
Based on IdeaSoft's official pricing page as of November 2026, IdeaSoft fits businesses that want to start with a fixed package fee that includes VAT, get the domain and hosting in one package, and expand marketplace integration by upgrading the package. The entry package is limited to 500 products.
Based on ikas's official package page as of November 2026, ikas fits businesses that want to test with a small catalog on the free Start package, then move to yearly packages as the number of products and the need for marketplaces grow. The domain is not included in the package.
Based on Shopify's Turkish pricing page as of November 2026, Shopify fits businesses that want to start with monthly billing, accept pricing in a foreign currency, and are also thinking of selling abroad. Keep in mind that a transaction fee may apply by plan when a payment provider other than Shopify Payments is used.
Based on Ticimax's official pricing page as of November 2026, Ticimax fits businesses that want to work on a yearly package without paying commission on sales, add unlimited products, and in the higher packages manage domestic and international marketplace connections from one panel. The domain is not included in the package, and the site is hosted on Ticimax's infrastructure.
Based on WooCommerce's official pricing page as of November 2026, WooCommerce fits businesses that want to work on WordPress, choose their own hosting provider and pay only for the extensions they use. Because hosting is chosen separately, decide from the start who will look after the server and updates.
A custom admin panel by the same criteria
With a custom admin panel, you pay a one-time setup fee instead of a subscription. As of November 2026, our Standard package costs $1,196 and our Premium package $1,595, excl. VAT. They include loading up to 200 and up to 500 products at setup, and delivery takes 14-21 days and 18-30 days, respectively.
No platform commission is taken on sales; the payment provider's fees and monthly charges are paid by the business. The server and domain are opened in the business's own account. After launch, software and security updates have to be done regularly; as of November 2026, our monthly maintenance for stores with a custom panel costs $80 to $200, excl. VAT.
A custom panel fits businesses that want a brand-specific design and order, stock and customer screens built around their own workflow. Marketplace and ERP syncing are not in the standard packages; they are planned with a custom quote. We explain the general difference between a ready-made platform and a custom panel in Shopify vs custom ecommerce.
What to watch for when you read a pricing page
The first thing to watch is the difference between the promotional price and the list price. Three of the pages we reviewed showed a discounted amount, a struck-through list price and a bonus year for multi-year purchases together. Work out the budget including the renewal fees for the second and third years.
The second is VAT and currency. One page clearly stated that its prices include VAT, while the others did not; for plans priced in a foreign currency, exchange rate changes affect the yearly cost. The third is what the package leaves out: the domain, the payment provider's fee, shipping, paid themes and apps.
The setup fee, the platform fee and all recurring costs are covered in ecommerce website cost, and the steps from choosing a platform to the test order are in our guide on how to build an ecommerce website.
Frequently asked questions
Which ecommerce platform is best?
There is no single answer that holds for every business. The choice depends on the number of products, whether you want a fixed budget or one tied to sales, the need for marketplace integration and how much design freedom you want. Comparing the two tables in this article with your own list of needs gives a more accurate result than ranking lists.
Do ready-made ecommerce platforms take a commission on sales?
It depends on the platform. As of November 2026, the official pages of Ticimax and IdeaSoft state that no commission is taken on sales; Shopify's pricing page states that a transaction fee may apply by plan when a third-party payment provider is used instead of Shopify Payments. For card payments, check the payment provider's rates separately, on its current rate card.
Are the domain and hosting included in ecommerce packages?
As of November 2026, IdeaSoft's page states that the domain, hosting and SSL are included in the package fee. With Ticimax and ikas, hosting and SSL are included but the domain is not. On Shopify, hosting comes with the plan; with WooCommerce, the hosting provider is chosen and paid for separately.
Can I move from a ready-made platform to a custom admin panel?
Yes, but the format in which product, customer and order data can be exported depends on the tools the platform provides; check this on your platform's help pages. Because changing product URLs during the move can affect search visibility, plan redirects from the old URLs to the new ones. As your number of products and your integration needs grow, the cost of this move grows too.
Sources
- IdeaSoft: Ecommerce packages and prices (in Turkish), accessed
- ikas: Ecommerce packages (in Turkish), accessed
- Shopify: Pricing (Turkish page), accessed
- Ticimax: Ecommerce package prices (in Turkish), accessed
- WooCommerce: Pricing, accessed
Related pages: Ecommerce website development and website packages and pricing.




Which package fits you?Find out in 8 questions.
